About the Asia AdMarCom Alliance (AAA)
The Asia AdMarCom Alliance (AAA) is a regional network of leading advertising and marketing associations established to strengthen collaboration, drive innovation, and advance industry excellence across Asia.
Launched at Beyond Boundaries 2026, the Alliance brings together six founding associations - Association of Advertising & Marketing Singapore (AAMS), Malaysian Digital Association (MDA), Indonesian Digital Association (IDA), Digital Marketing Association of the Philippines (DMAP), MarTech Association of Thailand, and Vietnam MarTech. Together the Alliance creates a united platform to foster cross-border partnerships and knowledge exchange, talent development and industry collaboration across Southeast Asia.
Vision & Mission
Connecting Southeast Asia's AdMarCom Industry
Six founding associations. One regional network.
Building the future of advertising, marketing and communications across Asia.
Shared Focus
Innovation | Research | Knowledge | Talent | Advocacy
The Alliance is committed to sharing best practices, nurturing talent, championing creativity and effectiveness, and addressing the evolving opportunities and challenges shaping the AdMarCom landscape. By connecting industry leaders across the region, AAA aims to build a more resilient, future-ready ecosystem that drives sustainable growth and elevates Asia's collective voice on the global stage.
Association of Advertising & Marketing Singapore (AAMS)
Singapore
Malaysian Digital Association (MDA)
Malaysia
Indonesian Digital Association (IDA)
Indonesia
Digital Marketing Association of the Philippines (DMAP)
Philippines
MarTech Association of Thailand
Thailand
Vietnam MarTech
Vietnam
Leadership & Governance
Chloe Neo
President, AAMS
Chief Executive Officer, Omnicom Media, Singapore
Nicholas Sagau
President, MDA
Chief Operating Officer, REV Media Group
Dian Gemiano
President, IDA
Chief Executive Officer, KapanLagi Youniverse
Miko David
President, DMAP
Managing Partner, David & Golyat (An Andersen Consulting Collaborating Firm)
Eakchai Parichatikanon
Vice President, MarTech Association of Thailand
Group CEO, Winter Egency : W/E
Dr Dinh Le Dat
Co-Founder & Vice President, Vietnam MarTech
Co-Founder at Antsomi CDP 365 & Ants Programmatic
News
The Straits Times · [PLACEHOLDER date] July 2026
Marketing-Interactive · [PLACEHOLDER date] July 2026
Campaign Indonesia · [PLACEHOLDER date] July 2026
Lianhe Zaobao · 9 July 2026
Berita Harian · [PLACEHOLDER date] July 2026
Connecting Southeast Asia's AdMarCom Industry
By connecting industry leaders across the region, AAA aims to build a more resilient, future-ready ecosystem that drives sustainable growth and elevates Asia's collective voice on the global stage.
Memorandum of Understanding
The alliance was formalised through a memorandum of understanding (MOU) signed during AAMS' inaugural Beyond Boundaries 2026 conference in Singapore on 9 July. The signing was witnessed by Tan Kiat How, Senior Minister of State at the Ministry of Digital Development and Information (MDDI).
Watch the MOU signing
The six founding associations signed the MOU at Beyond Boundaries 2026, hosted by AAMS in Singapore.
Association
Country
CEO, Omnicom Media Singapore
Chloe’s career to date spans across media consultancy, business management and leadership roles across national and international/global businesses. Chloe believes and invests in a strong people culture for innovation and effectiveness in this era of globalization and increasing disruptive landscape.
Driven by the vision to build end-to-end solutions and impactful agency brands with industry-leading capabilities, Chloe is deeply involved in the business transformation, product innovation, and people development across Omnicom Media (OM) Singapore.
Chloe believes in constantly challenging the organisation and herself to reimagine OM operations and its value proposition. Under her leadership, OM Singapore has thrived culturally and commercially; building a foundationally strong talent pool and future ready capabilities to unlock new opportunities through audience-led, outcome-focused strategy and tech-enabled delivery.
